In short

Lorenzo Giustarini is a Marketing and Communication professional. He has over 10 years of experience as a consultant and coach for professionals and businesses of all sizes.

He is also an excellent trainer with best seller courses in Digital Marketing. He always combines the human side with the professional one and his method starts from the mindset to arrive at the skills and consequently the results.

Since the word "coach" is now inflated, he prefers to be defined as a Business & Life Strategist.

What do I do today

I help professionals and businesses grow thanks to the web.
I create strategies to obtain customers in an automated way.
I transform business ideas into startups and then into companies.
I help companies and professionals in the digitalization process.
I offer customized Digital Marketing training for businesses.
I am the founder of Autonomi Digitali (an ecosystem for those who do online business).
I help you unlock your maximum potential as a person as well as a professional.

My story in 5 minutes

It is not a story based on a series of successes from the beginning... on the contrary.
I was a "complicated" child because from the first years of life I was different from my other friends. I saw problems and looked for solutions. This was my way of playing. I imagined, tested and perfected the ideas that came to mind and tried to realize the small or large projects I dreamed of.
At the age of 4 I taught myself to read and write so I could start using my father's computer, an electronic engineer.
I was therefore on the one hand an "adult" in the body of a child and on the other a sensitive and simple person. “Evil” was not part of me, I did not conceive it and I did not see it.
All this, as you can perhaps imagine, led me to have a difficult childhood. Very difficult. Few friends (I dare say 4 counting my brother and sister), repeated acts of hazing until the end of middle school and many hours spent trying, failing, studying and trying again being my only source of motivation.
What seems like a pessimistic description of my life was actually the greatest opportunity I have ever had.
The moment I shifted my attention and began to study the human mind everything changed. I learned to learn even faster, I developed an almost infallible empathy and I began to relate successfully with most people.
The first day I entered a nightclub I saw that some people enjoyed quite some enviable privileges. I then went to one of these people to ask what role they held. They were PRs (I didn't even know what that meant).
That's how I went to knock on the door of the artistic director of that place at 2 in the morning and from the following week I was a PR too. From there in 3 months I was one of the most successful PR people in that famous place in Lucca and after 1 year I had my own PR agency, my first real business (the very first was at the age of 6 when I copied and sold video games to the neighborhood kids).
From that moment on, a lot of good things happened to me until the day my father's accountant (who had a business in the automotive sector) implemented a well-planned scam that left us broke (or rather broke).
This person is convicted but the money has disappeared and there are huge "holes" to cover towards the tax authorities and other companies.

Today I can say out loud “What an opportunity!”.
In one day I go from being a university student to being the sole director of a company with a turnover of over one million euros.
My father ends up in hospital and doesn't recover until 4 years later. My mother does everything she can to help me but she is a middle school English teacher and she understands nothing about Marketing, Business and Cars.
So my hours of night rest become a maximum of 3 per day for the next 5 years.
In these 5 years every day I managed the family business (about 10 hours), I had a second job to bring bread home (5 hours) and I studied Marketing, sales and communication strategies (about 4 hours a day) .
The result of these 5 years of sacrifices was that:

My father dies in a road accident due to the fault of some Autostrade workers who will obviously also prevail from a legal point of view, leaving us without one of the most important people for us at that moment and without a minimum of compensation.
Another life lesson thanks to which today I am the person you can meet by setting up a call with me.
Here I decide to make use of everything I have learned in previous years and start my journey again galloping as fast as I can. From a door-to-door salesman I became a sales network trainer in Italy in less than a year.
However, the desire to carry out my projects like when I was a child was burning within me so I thought about which activity would give me the maximum return with the minimum effort.
So I start organizing events and themed evenings while spending everything I earn on training courses in digital marketing and neuromarketing. It's another 4 years full of celebration, fun and tremendous personal and professional growth.
Now yes, now I'm taking a sabbatical... but I use it to teach everything I knew for free online because I wanted to help those who had hit rock bottom like me and didn't have the strength (and luck) to be able to make it on their own as they were happened to me.
It wasn't restful but it was rewarding. I was among the first in Italy to do Live training (it was 2015) using Periscope (because Live on Facebook, Instagram, YouTube didn't yet exist).
I caused a sensation, I reached "famous" numbers with over 300,000 views a day and people couldn't believe that it was really a philanthropic action and tried to understand what I would earn from.
In that year I traveled alone throughout Italy, living in small villages with less than 2000 souls and also offering them free training to help them deal with digitalisation. I visited small businesses, artisans, professionals and institutions doing my best to push them to evolve in a sustainable way.
It is during this experience that I understand that the future will be based on Freelance work and the concept of self-employment and digital nomadism.
So in 2016 I launched my first online course in Instagram Marketing designed to allow people to start an online business, get customers through this social network or become a Creator. In fact, I had announced in a speech in Rome (Wellness Marketing Festival and subsequently at the Forum Club in Bologna) that we had fully entered what is "the era of the Creators".
And here we are today with over 20,000 satisfied students, dozens of personalized courses for medium and large companies, 3 failed business ideas and another 3 successfully launched, hundreds of professionals helped to improve their business... and with a constant that, despite everything you have read, it has never been missing: the smile.
I wanted to tell you this summary of my life because I believe that it is always right to relate to people who respect each other and who we appreciate. Without this basis you cannot go far even by turning to the best expert in the world.
I conclude by giving you a concept that I understood after some time and effort: "Don't help those who don't want to be helped"
If you want to receive my support, don't waste any more time and immediately schedule the first call with me by tapping on the button below.