Influencers are the most relevant figures of the new millennium. There are those who snub them, those who envy them and those who study them, making them the protagonists of their business strategies: Influencer Marketing.
Every influencer is unique. They are real people, with a voice, a brain and a thought. This is precisely the winning element of influencer marketing. People no longer want to be told what to buy. They want to decide for themselves, through a realistic and personalized purchasing experience.
People trust people and influencer marketing is conquering the world, walking hand in hand with inbound marketing strategies. You have all the tools you need to improve your brand reputation and it plays a key role in the development of your business.
But what makes Influencer Marketing so effective? Why should you implement it in your business strategies? Here is a comprehensive overview of what you need to know.
Influencer Marketing: The New Way of Marketing
In recent years we have entered an inexhaustible vortex of images. More or less innovative advertising, photos and videos that keep us glued to the screen.
You have to consider that the Millennial generation has grown up watching more commercials and YouTube videos than cartoons. They have become, more than anyone else, attentive and critical of brands and how they promote themselves.
While once it was possible to persuade the consumer with testimonials who pretended to use a certain product, today you can no longer do it so effectively. You have to make sure that your products and services enter the lives of consumers through people with whom they can identify, in a natural and spontaneous way.
In this context of behaviors and characteristics of the “new” consumer, they have found the right environment in which to proliferate inbound marketing and Influencer marketing. Your potential customers must not perceive advertising as invasive. They need to meet it at the right time and live it through the “advice of a friend”, of a “normal” person, just like them: an Influencer. So, the question that arises now, the most important to answer is: what is Influencer Marketing and what does it consist of?
Influencer Marketing: What is it?
The most famous brands, in recent years, have revolutionized the world of advertising. The protagonists of their campaigns are no longer Hollywood actors but “simple” people who use their products on a daily basis.
Following the example of the most famous brands, you too could start collaborating with Influencers who test, try and show your products to thousands of people on social media.
Contrary to what many people think, there is no fixed number of followers or “Likes” that the influencer must have. Simply make sure that his followers are truly interested in your products.
For example, imagine you are a travel agency. You could collaborate with a Travel Blogger who is used to traveling or with an influencer who often posts photos of trips out of town.
His followers probably follow him because they also love to travel, trust his reviews and would like to go to the same places. They will therefore be happy to learn about your products and services.
And where is inbound marketing in all this?
Inbound is a set of content-based marketing strategies focused on getting found by ideal customers. Relevant and useful content to connect with people in a way that feels human. It’s all about knowing how to create value and trust. That’s why inbound and influencer marketing go together so effectively for your business. One of the most suitable social platforms to develop your influencer marketing strategies is, without a doubt, Instagram. Don’t know how to use it effectively? This article is perfect for you: how Instagram works.
3 Reasons to Trust an Influencer
In recent years, thanks to the huge amount of information we receive every day, we have become more aware consumers. We want to know the product in detail before buying it.
People watch videos and photos on Instagram, Tweeter or Facebook and get informed with the content they find on websites. They are able to develop a holistic view of the product and, if interested, they will be more likely to buy it.
If you are still not convinced, here are 3 reasons why you should focus on Influencer Marketing:
- Strengthen your brand’s reputation. When you have to choose an influencer to promote your product, don’t go in blindly, make sure they fully represent the brand’s philosophy. Look at what they post daily, how they relate to their followers and above all if they could use the product or service you offer them. In this way, each customer develops a relationship of trust with your brand and decides whether it is worth buying your product or not.
- Reach the audience you are interested in. One of the most powerful aspects of Influencer marketing is the ability to reach the consumer who is really interested in your product. You will be able to communicate the messages you want, without “changing channels” with those who are watching.
- It has a viral effect. Remember that people trust people, this is the driving force of every influencer marketing campaign. Consumers trust the influencer and listen to their advice.
Influencer marketing transforms an abstract entity, such as the concept of a company, into a human face with which to interact and feel understood, to satisfy one’s needs. Simple and logical, but not trivial, right?
Influencer Marketing and Inbound Marketing: Boost Your Business
Unlike traditional advertising, inbound marketing and influencer marketing allow the brand to show the right messages to potentially interested people, at the time and in the form they prefer.
People feel understood, an empathetic bond is created that leads to the building of relationships of trust.
If you don’t know where to start to develop your influencer marketing strategies, or you haven’t yet achieved the results you expected, it’s time to change course. Contact me for a free consultation and give a human face to the brand, to make your business take off.